digital
Help Businesses be digital and creative
Digital Marketing Manager / Website Content Designer / SEO
10+ years of experience driving pipeline growth and revenue across B2B SaaS, technology, education, and advertising. Bilingual (English, Japanese), data-driven, and promotion-track. Recently elevated to Digital Marketing Manager at a customer intelligence software company after delivering 30% organic traffic growth, 3,600+ LinkedIn ad conversions, and $274K+ in influenced revenue. Started professional marketing career in 2014 and have worked across Japan, Canada, and the USA.
Generate Qualified Leads
Increase Brand Awareness
Grow Revenue
What is your challenge?
Social Media & SEM
Business Website & SEO
Marketing Materials
Hello
Hello!
I’m Yumi
A Digital Marketing Manager based in Houston, TX, helping businesses grow through demand generation, content strategy, SEO, paid media, and marketing automation.
With 10+ years of marketing experience across Japan, Canada, and the USA, I specialize in building integrated marketing programs that generate leads, convert customers, and grow revenue. My expertise spans demand generation, webinar marketing, SEO/AEO/SEM, paid advertising (Google, LinkedIn, Meta), HubSpot marketing automation, WordPress website design, content marketing, and data analytics (SAS, SQL, GA4).
Currently, I lead digital marketing at a B2B customer intelligence software company, where I was promoted from Digital Marketing Specialist to Digital Marketing Manager in 2025. Whether you need full-funnel demand generation or a high-converting website, let’s build something great together.
Why Work With Me?
Full-Funnel Marketing Expertise
I cover every stage of the funnel from top-of-funnel SEO and content to bottom-of-funnel demand generation, webinar marketing, email automation, and paid advertising. I bring together strategy, execution, and analytics so you don’t need a dozen different specialists. One person, complete coverage: demand generation, paid media (Google, LinkedIn, Meta), SEO/AEO/SEM, marketing automation (HubSpot), WordPress website design, content marketing, video production, and graphic design.
Data-Driven & Analytics-Certified
I hold a Post-Graduate Certificate in Strategic Marketing & Marketing Analytics (Seneca College) with hands-on skills in SAS, SQL, and GA4 and placed 2nd in the SAS Safe Roads Competition for data-backed traffic safety analysis. Day-to-day, I turn GA4, Semrush, HubSpot, and LinkedIn Campaign Manager data into decisions that lower cost-per-conversion and grow revenue.
International Work Experience
8+ years across three countries, 3 years managing $1M+ budgets at ADK, one of Japan’s largest ad agencies, then 4+ years in B2B tech marketing in Canada, now Digital Marketing Manager for a U.S. SaaS company, remotely working from Houston, TX. I bring cross-cultural agility, multilingual communication (English + Japanese), and a global perspective to every project.
Always Ahead of the Curve
The marketing landscape changes fast: AI content tools, Answer Engine Optimization (AEO), new LinkedIn ad formats, and evolving Google algorithms. I stay current not just by reading about trends, but by implementing them. I actively use AI tools (ChatGPT, Claude, NotebookLM) to enhance content production and research, and I continuously test new tactics in live campaigns. My curiosity is what keeps my strategies fresh and my results compounding.
Revenue-Focused Strategist
I build strategies tied to pipeline and closed-won revenue, not just impressions and follower counts. At the current company, I influenced $274K+ in closed-won revenue through webinar-generated pipeline, generated 3,600+ website conversions through LinkedIn advertising at an average cost of just $4.51, and produced 50–70 Marketing Qualified Leads (MQLs) per webinar. Every tactic I recommend is grounded in what moves your bottom line.
Collaborative & Customer-Centered
I work closely with sales, product, and leadership teams to ensure marketing strategy is tightly aligned with business goals. I ask the right questions upfront: What does a qualified lead look like? What’s the sales cycle? What messaging resonates with your buyers? That alignment is what turns a good campaign into a great one. Tell me your challenges, and I’ll build a plan designed around your customers and your growth goals.
Strategic Business Requires Strategic Marketing.
Client Results
$274K+
Revenue Influenced by Webinars
Influenced $274K+ in closed-won revenue through integrated webinar marketing programs at BlastPoint, including individual deals valued at $224K and $50K sourced from webinar-generated pipeline.
$6 M
Handled Budget
Handled $6M annual budget for the tourism industry and I am responsible for $1M marketing budget.
70 MQLs
Per Webinar
Consistently generated 50–70 Marketing Qualified Leads per webinar through end-to-end demand generation programs combining email marketing, social promotion, SEO-optimized landing pages, and HubSpot lead nurturing workflows.
