Hi
Hi I’m Yumi, a Digital Marketing Manager Let me tell you a bit about my story.
A digital marketing professional born in Japan, now based in Houston, TX, with 8+ years of experience across three countries.
I started at ADK, one of Japan’s largest ad agencies, managing a $1M annual budget, planning Japan’s largest tourism expo (200,000+ attendees), and running influencer campaigns that doubled Instagram followers and grew millennial market share by 5%.
In 2018 I moved to Canada, earned a Post-Graduate Certificate in Strategic Marketing & Marketing Analytics, placed 2nd in the SAS Safe Roads Competition, then spent 4 years building SEO from scratch and quadrupling social media followers in 6 months at a Canadian B2B tech company.
Since 2024 I’ve been leading digital marketing at a U.S. B2B SaaS company, promoted to Digital Marketing Manager in 2025, influencing $274K+ in closed-won revenue, generating 3,600+ LinkedIn ad conversions at $4.51 each, and growing organic traffic by 30%.
I don’t just execute. I connect marketing to revenue. Strategy, analytics, content, website design, and production: one person, full coverage.
Skills & Expertise
Demand Generation & Paid Media
I build full-funnel demand generation programs that fill the pipeline, webinar marketing, LinkedIn advertising (3,600+ conversions at $4.51 avg.), Google Ads, and Meta Ads, all tied to MQL targets, pipeline value, and closed-won revenue.
SEO / AEO / SEM & Content Marketing
I drive sustainable organic growth through technical SEO audits, keyword strategy, and content creation, growing organic traffic by 30%. I also stay ahead of emerging trends including Answer Engine Optimization (AEO) for AI-driven search visibility.
Marketing Automation & CRM
Proficient in HubSpot for lead nurturing, email automation, segmentation, and landing page builds. I integrate WordPress with HubSpot to create seamless conversion funnels. Also experienced in Salesforce, Freshsales, and Zoho CRM.
Website Design & Management
I design and manage WordPress websites using Divi, handling page design, content updates, SEO optimization, and conversion improvements. I’ve managed up to four company websites simultaneously, keeping content fresh and on-brand.
Social Media Marketing
Managed organic and paid social across LinkedIn, Facebook, Instagram, and X — quadrupling followers across all platforms within 6 months. I handle content calendars, paid promotion, and monthly performance reporting.
Email Marketing & Lead Nurturing
Executed email campaigns through HubSpot, Freshmarketer, and MailChimp from promotional blasts to multi-step nurture sequences tied to webinars, content downloads, and demo requests. Always A/B tested, always measured.
Your digital presence matters
Your digital presence is your first impression and your best sales tool. If your website, content, or ads aren’t converting, I can help you build a strategy that turns visitors into revenue.
Generate Qualified Leads
Increase Brand Awareness
Grow Revenue
Let’s Chat
Tell me your goals
Tell me your challenge
Tell me your ideal work style
